If you want to rake in a nice fortune in your niche, then you need to establish yourself as an expert on the topic. And in order to do this successfully, you must give serious thought to your name and how you’re using it to brand yourself.

It sounds pretty simple, right? And maybe taking more than a minute to think about what name you’re using in your niche sounds like you spent a minute and 45 seconds too long giving it consideration. But that would be mistake.
Here are the three issues you need to consider:
1) Be consistent. If you want to position yourself as an expert, then part of what you’re doing is building brand recognition for your name. But if you don’t use a consistent name in the niche, then you’re not doing yourself any favors.
This means you should use your real name as your username on blogs, forums and other social media or membership sites that you frequent.
Also, all content you publish should use the same name. Don’t go by your first and last name on one article and then later use just a first initial and a last name on a different article, as your prospects are unlikely to connect that you’re the author of both articles.
2) Associate a slogan to your name. You can help people remember you and your name by branding it with a slogan. For example, “Bill Gates, The Software Guru.”
3) Use different names in different niches. Finally, you should use different pen names across different niches. That’s because you don’t want the members of your Christian singles site to search for your name and stumble on your poker sites.
Once you work on total niche domination, the above three tips will help ensure you employ a good branding strategy. But that just leaves one question: How do you dominate your niche?
The answer: Position yourself as the ultimate authority in your niche. And you can discover these positioning and niche domination secrets at [[Niche Expert Secrets]].

If you want to rake in a nice fortune in your niche, then you need to establish yourself as an expert on the topic. And in order to do this successfully, you must give serious thought to your name and how you’re using it to brand yourself.

It sounds pretty simple, right? And maybe taking more than a minute to think about what name you’re using in your niche sounds like you spent a minute and 45 seconds too long giving it consideration. But that would be mistake.

Here are the three issues you need to consider:

1) Be consistent.

If you want to position yourself as an expert, then part of what you’re doing is building brand recognition for your name. But if you don’t use a consistent name in the niche, then you’re not doing yourself any favors.

This means you should use your real name as your username on blogs, forums and other social media or membership sites that you frequent.

Also, all content you publish should use the same name. Don’t go by your first and last name on one article and then later use just a first initial and a last name on a different article, as your prospects are unlikely to connect that you’re the author of both articles.

2) Associate a slogan to your name.

You can help people remember you and your name by branding it with a slogan. For example, “Bill Gates, The Software Guru.”

3) Use different names in different niches.

Finally, you should use different pen names across different niches. That’s because you don’t want the members of your Christian singles site to search for your name and stumble on your poker sites.

Once you work on total niche domination, the above three tips will help ensure you employ a good branding strategy. But that just leaves one question: How do you dominate your niche?

The answer:

Position yourself as the ultimate authority in your niche. And you can discover these positioning and niche domination secrets at [[Niche Expert Secrets]].


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Filed under: Niche Expert

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