If you’ve read Part 1 and 2 of this article series, then you already know that publishing a physical book means people will view you as an authority in your niche. And that means more customers, sales and money.

If you self-published your physical book, then you already know you’re in charge of marketing your product. But here’s a dirty little secret: Even the big publishers don’t do much to market most books. And that means that you’ll need to jump into action to move books off the shelves.

You can market your book just as you’d market any other product. But if you want to do something to really make your book – and you – stand out, then you’ll need to get on the bestseller lists. Doing so will get the attention of media, other publishers, potential partners with lucrative opportunities and LOTS of customers.

Here’s the best way to land on the bestseller charts: Get a rush of sales on Amazon.com in one day.

Now, this sort of stunt requires careful planning. You need to get your book listed on Amazon.com, and then officially launch it by pouring all your marketing efforts into one day. And one of the most important pieces of this strategy is to pull together a group of joint venture partners who’ll “bribe” their lists to buy your book on launch day.

Here’s how it works…

* You pull your JV partners together and ask them to contribute a free gift to anyone who buys your book on launch day.

* Everyone spends the week or ten days before launch day building anticipation for both the book and the massive amount of free bonus gifts.

* On launch day, you and all your JV partners email your lists and post to your blogs about the book launch. Anyone who buys the book from Amazon.com within 24 hours will get the bonus package of products absolutely free.

* And then you watch your book shoot to the top of the Amazon bestseller list! (Later, you can turn this feat into media interviews and other publicity, publishing contracts, backend sales and more!)

It takes some time to set up, but the actual execution is fairly simple – and the results are massive and rewarding! But this is just one small tactic in the savvy marketer’s toolkit. To get your hands on a complete strategy that will show you how to establish yourself as an expert to get even more customers, sales and money !


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Filed under: Niche Expert

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