Fact: Getting a big publishing house to put your nonfiction book in print instantly establishes you as an expert in your niche. And you can leverage this instant celebrity to create more opportunities, get more customers and flood your bank account with cash.

But here’s the problem: Not everyone can get a book into print. Every big publisher has a huge pile of manuscripts and query letters sitting on his desk. He probably won’t get a chance to read all of them (at least not in detail). And just a tiny fraction of them will actually go into print.

So what now? Do you give up on trying to publish a physical book? Not a chance…

You see, self-publishing services and “print on demand” companies like Lulu.com have sprung up to serve those who want to publish and sell a physical (rather than downloadable) book.

Sure, in certain snobby circles you might not get much respect for self publishing a book. But guess what? Most people probably can’t tell the difference between a book they buy on Amazon that’s self-published versus one that’s published by a big publishing house (or they just don’t care). And that means a self-published book shoots you to “expert” status just as fast as a traditionally published book.

Best of all, it’s dead simple to get your book into print. All you have to do is go to Lulu.com, open a free account, and then follow their instructions for formatting and uploading your book. You can even use their free cover templates to help you create your cover.

Next, you’ll need to purchase one of their publishing packages if you want to sell your book in a traditional bookstore (either locally or online like at Amazon.com). That’s because you need an ISBN bar code in order to land on the book distribution lists. Lulu will help you with all of this.

Your final step is to create a sales page for your book and a page about you. Once you’ve done that, you can start promoting your book. The more books you sell, the more likely it is you’ll catch a publisher’s (or agent’s) eyes. And that could lead to a publishing contract – and that means instant respect!

Now, just one way to establish yourself as an expert in your niche. Check [[Niche Expert Secrets]] to get your hands on a complete niche-domination strategy!


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