Here’s the thing: Your prospects are the same way. They too are looking for a leader. And you’re the perfect person to step into that position to lead your niche market… and in doing so, you easily make more money, sales and customers using your newfound status as an expert.

Being a leader in your niche doesn’t mean you need to be able to give passionate speeches or that you need the charisma to persuade people to drink spiked Kool Aid. What it does mean is that you need to be able to rally a group of people, establish yourself as the leader and expert, and compel the group to take action.

Sound hard? It’s not. That’s because you only need a few things to make this work to your advantage. Namely:

* Passionate prospects. Here’s the good news: You don’t have to create passion or convince someone to get excited about an idea. And that’s because your passionate prospects ALREADY exist. What you need to do is use traditional market research to uncover hungry niches. Those niches members are your passionate prospects.

* A way to reach this niche. There are some niches that may be difficult to reach unless you have deep pockets and can do some mass marketing. Fortunately, you can reach many niches online. They’re looking for information in the search engines, they’re visiting forums in their niche, they’re on social media sites like YouTube.com and Twitter.com and Facebook.com. All you have to do is reach them through these various mediums and convince them to join your newsletter list, subscribe to your blog and buy your products. Once they realize you’re an expert – and the leader they’re looking for – they’ll do so eagerly.

*The willingness to establish yourself as an expert and lead. Finally, you need to be willing to establish yourself as an expert in your niche and project the image of a cool, confident and strong leader.

The first two points I mentioned above are marketing 101 – market research and advertising. But it’s that third point – establishing yourself as an expert and confident leader – that most people never consider. And yet if you think about who’s raking in the massive amounts of money online, you’ll discover it’s the experts, leaders and niche gurus.

What does that mean to you? It means if you’re ready to take your business to the next level, you need to position yourself as a trusted expert.

But here’s the problem: Not everyone can get a book into print. Every big publisher has a huge pile of manuscripts and query letters sitting on his desk. He probably won’t get a chance to read all of them (at least not in detail). And just a tiny fraction of them will actually go into print.

So what now? Do you give up on trying to publish a physical book? Not a chance…

You see, self-publishing services and “print on demand” companies like Lulu.com have sprung up to serve those who want to publish and sell a physical (rather than downloadable) book.

Sure, in certain snobby circles you might not get much respect for self publishing a book. But guess what? Most people probably can’t tell the difference between a book they buy on Amazon that’s self-published versus one that’s published by a big publishing house (or they just don’t care). And that means a self-published book shoots you to “expert” status just as fast as a traditionally published book.

Best of all, it’s dead simple to get your book into print. All you have to do is go to Lulu.com, open a free account, and then follow their instructions for formatting and uploading your book. You can even use their free cover templates to help you create your cover.

Next, you’ll need to purchase one of their publishing packages if you want to sell your book in a traditional bookstore (either locally or online like at Amazon.com). That’s because you need an ISBN bar code in order to land on the book distribution lists. Lulu will help you with all of this.

Your final step is to create a sales page for your book and a page about you. Once you’ve done that, you can start promoting your book. The more books you sell, the more likely it is you’ll catch a publisher’s (or agent’s) eyes. And that could lead to a publishing contract – and that means instant respect!

Now, just one way to establish yourself as an expert in your niche. Check [[Niche Expert Secrets]] to get your hands on a complete niche-domination strategy!

Silence. Blank stares. Maybe a few follow-up questions from brave people. But even if you explain what you do, they probably won’t even remember you the next day.

The next time you have to engage in small talk with people you don’t know, try this: Tell them you’re an author.

“Wow,” they’ll say, “Did you write anything I’d know about?” And they’ll be dually impressed. They might even tell their friends they met an author at a party.

That’s because people have a tendency to automatically respect authors. When you say you’re an author, you get instant credibility and are pegged as an expert. People assume you’re smart and an authority on the subject. Your prospects are no different, which is why you should get a book into print if you want to establish yourself as an expert in your niche.

There are two ways to get your book into print:

1. Self publish your book. The most common way to do this is to use a print-on-demand publisher who’s set up to print one book and ship it to your buyer (or print a hundred copies if you want to sell them locally).

2. Get published. There are plenty of publishing houses to choose from, although some of them are barely a step above vanity publishers. If you want to get pegged with the expert label, then you’ll need to get published with a well-known publisher.

Fortunately, it’s a little easier to get a nonfiction book published (as opposed to trying to be the next J.K. Rowling or Steven King). But this doesn’t mean it’s a walk in the park. You’ll need to:

* Research publishers to put together a list of those who are good fits for your subject.

* Create a query (proposal) that lets publishers know why your book will sell, and why you’re the best one to write it. In some cases, your preferred publisher may only accept submissions from agents, in which case you’ll need to get an agent first.

TIP: In some cases, self-publishing a book shows publishers that your book is popular, which can help you land a publishing contract.

Naturally, this is just one way to establish yourself as an expert in your niche. There are plenty of other tactics you can use – some of which will give you expert level status almost instantly! [[Click here]] to get your hands on the complete strategy…

If you want to rake in a nice fortune in your niche, then you need to establish yourself as an expert on the topic. And in order to do this successfully, you must give serious thought to your name and how you’re using it to brand yourself.

It sounds pretty simple, right? And maybe taking more than a minute to think about what name you’re using in your niche sounds like you spent a minute and 45 seconds too long giving it consideration. But that would be mistake.

Here are the three issues you need to consider:

1) Be consistent.

If you want to position yourself as an expert, then part of what you’re doing is building brand recognition for your name. But if you don’t use a consistent name in the niche, then you’re not doing yourself any favors.

This means you should use your real name as your username on blogs, forums and other social media or membership sites that you frequent.

Also, all content you publish should use the same name. Don’t go by your first and last name on one article and then later use just a first initial and a last name on a different article, as your prospects are unlikely to connect that you’re the author of both articles.

2) Associate a slogan to your name.

You can help people remember you and your name by branding it with a slogan. For example, “Bill Gates, The Software Guru.”

3) Use different names in different niches.

Finally, you should use different pen names across different niches. That’s because you don’t want the members of your Christian singles site to search for your name and stumble on your poker sites.

Once you work on total niche domination, the above three tips will help ensure you employ a good branding strategy. But that just leaves one question: How do you dominate your niche?

The answer:

Position yourself as the ultimate authority in your niche. And you can discover these positioning and niche domination secrets at [[Niche Expert Secrets]].